Methodology plan

Methodology

Theory

• Deborah Cameron, spoke about how our language is influenced by and influences gender stereotypes in her book ‘The Myth of Mars and Venus’. She challenges "the idea that sex-differences might have biological rather than social causes.
• How the language of the media creates these stereotypes form a very young but these differences are not pre-determined.
• Nature vs nurture debate

Reliability

• 3 girls magazines from the different companies 
• All recent (Oct/Nov) temporal validity
• Recent, English – to avoid differences in culture and cultural changes across time e.g. ideas about gender have considerably changed in recent years – still some issues.
• Reliable gender theories – well accounted/well known

Comparability

• All recent (Oct/Nov)
• Directed at a similar audience (Age)
• Same price (£3.99)
• Similar availability

Ethicality

• Published – no issues with privacy