Investigation plan

Quantified data

1. Words associated with the lexical field of make-up

- words to do with make-up when considered within their context e.g. 'shade' wouldn't count if the topic was about colours rather than colours of eye shadow
- excluding repetitions of words (looking at variety)
excluding proper nouns e.g. brand names and make-up artists as is it hard to distinguish between whether they are strictly make-up related

     2. Words with positive connotations


- that promote confidence
- that provide advice
- including multiple word phrases that do not make sense alone




      3. Empty adjectives


- as identified by Robin Lackoff (claims they represent deficiency)
- hard to define (possible issue)
- 'generally positive and appealing but vague in meaning'






Other things to include

• Gender interpellation (Louis Althusser in Marxist theory) http://www.longwood.edu/staff/mcgeecw/notesoninterpellation.htm
• Include relevant info on changes over time of how we perceive gender
• Any other theories , Dominance?, Difference?
• Opposing theories, Janet Hyde?